Secrets AI Pricing Plans: Free, Lite, Plus, Premium & Ultimate Compared

The cheapest useful Secrets AI subscription costs $5.99 per month. The most expensive runs $39.99. Between those two numbers lies a significant range in what you actually get — and the Moments currency system adds another layer of cost that most pricing comparisons skip entirely. This guide covers everything.

Secrets AI uses a hybrid pricing model: a flat monthly subscription fee determines your message limits and Moments allocation, while Moments themselves are spent on image generation, video clips, voice calls, and other premium actions. Understanding both layers is essential to choosing the right plan — and avoiding unexpected spending.

Secrets AI Pricing Overview

Five tiers are available, with monthly, quarterly (Premium/Ultimate only), biannual (Premium/Ultimate only), and annual billing options:

Annual billing saves 33% across Lite, Plus, Premium, and Ultimate plans — the most cost-effective option for users who commit to the platform.

What You Get on Each Plan

Free Plan

The free tier exists primarily as a product demo. You can evaluate the interface, test the character library, and run a short conversation — but meaningful long-term use isn't possible at this tier.

• 20 messages per day
• 500-character maximum per message
• 200 starting Moments (one-time grant, not replenished monthly)
• Memory: last 2-3 exchanges only (resets each session)
• No image or video generation
• Full character library browsable

With 200 Moments, you can generate roughly 4-8 images or make about 2 minutes of voice calls. There is no video generation on the free plan.

Lite Plan — $5.99/month

Lite is the entry point to a functional experience. The jump from free to Lite unlocks meaningful improvements in both message volume and media access.

• 100 messages per day
• 1,000 Moments per month
• Memory: approximately 14 days recall
• Short video clips (3-second) unlocked
• Basic long-term memory activated

At 1,000 Moments monthly, you can produce approximately 20-40 images, or 2-20 short video clips, or about 10 minutes of voice calls — not all three in a month. Lite works for users who primarily want expanded text chat with occasional image viewing.

Plus Plan — $9.99/month

Plus is the plan most users will find to be the right balance. Unlimited messaging removes the daily cap frustration, and 3,000 Moments per month supports regular media generation.

• Unlimited messaging
• 3,000 Moments per month
• Memory: approximately 30 days with topic and tone awareness
• Full image and video generation access
• All AI model tiers accessible

With 3,000 Moments, a typical usage month might look like: 60-120 images, 5 longer video clips, and 10 minutes of voice. Text chat itself costs only 1-2 Moments per message, so unlimited text doesn't make a significant dent in your Moments balance.

Premium Plan — $19.99/month

Premium activates the full Secrets AI relationship experience. The memory system changes fundamentally at this tier: unlimited recall with an emotional timeline means your companion maintains genuine continuity across weeks and months of conversation.

• Unlimited messaging
• 8,000 Moments per month + 10% bonus on top-up purchases
• Memory: unlimited with full emotional timeline
• Time Machine feature (revisit and branch past conversations)
• 4x memory access multiplier
• +60% context length increase
• Premium AI models
• Previous conversation recall: approximately 67% improvement

The Premium AI models produce noticeably more nuanced, contextually sensitive responses. For users building a long-term companion relationship, Premium is the tier where the experience becomes genuinely persistent rather than episodic.

Ultimate Plan — $39.99/month

Ultimate adds the highest Moments allocation and unlocks exclusive social features not available on any other tier.

• Unlimited messaging
• 15,000 Moments per month + 15% bonus on top-ups
• All Premium memory features
• 6x memory access multiplier
• +100% context length increase
• Group chats: up to 3 AI characters simultaneously
• Personas: identity-switching for advanced roleplay
• Highest-priority response times

At 15,000 Moments monthly, heavy video creators can produce 25-300 video clips per month depending on clip length. Ultimate is the right tier for users who generate significant media volume every month.

Understanding the Moments System

Moments are Secrets AI's in-platform currency for media generation. They are included monthly with every paid subscription but do not roll over — unused Moments reset at your billing date.

Moments Cost Per Action

Text chat is by far the cheapest action — unlimited text messaging on Plus costs essentially nothing in Moments. Video is the most expensive single action, which is worth knowing before you plan a heavy video creation session.

Bulk Moments Purchases

If your monthly Moments allocation runs out, you can purchase additional Moments directly:

Discounts of up to 30.4% apply on larger bundles. Premium and Ultimate subscribers also receive 10% and 15% bonuses respectively on all top-up purchases.

Real Budgeting Examples

Premium ($19.99/mo, 8,000 Moments):

• Text-only month: nearly unlimited (1-2 Moments per message)
• Image-focused month: 160-320 images
• Video-focused month: approximately 13 full-length clips
• Mixed month: 100 images + 5 videos + 30 min voice ≈ 7,500 Moments

Plus ($9.99/mo, 3,000 Moments):

• Image-focused month: 60-120 images
• Video-focused month: approximately 5 full-length clips
• Mixed month: 50 images + 2 videos + 10 min voice ≈ 2,600 Moments

Annual vs Monthly — Savings Breakdown

All paid tiers save exactly 33% with annual billing. The quarterly and biannual options for Premium and Ultimate offer intermediate savings (16-25%) for users who want more flexibility than annual but lower cost than monthly.

Recommendation: Start on monthly billing to evaluate fit, then switch to annual after 2-3 months if the platform meets your expectations. The 33% savings are worth it for committed users.

Which Plan Is Right for You?

The decision depends on how you use the platform:

• Just exploring or evaluating: Start with the free tier. 200 Moments and 20 daily messages are enough to test conversation quality.
• Primarily text chat: Lite ($5.99) or Plus ($9.99) depending on whether 100 messages/day is sufficient.
• Regular image generation: Plus ($9.99) minimum; Premium ($19.99) for high-volume image creation.
• Video generation: Premium ($19.99) for moderate use; Ultimate ($39.99) for heavy video creation.
• Long-term relationship simulation: Premium — the unlimited memory with emotional timeline is the decisive factor.
• Group chats and personas: Ultimate only.

See the free vs premium comparison for a detailed side-by-side breakdown of every tier feature.

Payment Methods and Billing

• Accepted: Visa, Mastercard, virtual debit cards, cryptocurrency (minimum $20 transaction)
• Not accepted: American Express
• Billing descriptor: Charges appear on bank statements as "Sun Clinical Laboratories" — no reference to AI or adult content
• Cancellation: Cancel anytime; access continues through the end of the paid billing period
• Refund policy: Not publicly documented; contact support for disputes

Cryptocurrency is the most private payment option — recommended for users who want no traceable link between their payment method and the platform.

For a broader look at the platform beyond pricing, see the full platform review and the comparison with cheaper alternatives.

Start with the free plan →

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